Future Suburban Scenarios / Future Retail Scenarios
Suburban Theme outlines the need for a future vision of the current retail industry, and the suburban shopping culture. This was the first theme to interest me, as well as my first preference for Project 1.
Some key points in relation to this theme was that of the need for retail developments to respond to the current trend in online shopping. This trend can potentially effect the physical structure of shops, especially that of the grocery store.
Scenarios of the Future is an online publication by Forum for the Future; a charity organisation based in the UK. Their online publication outlines a vision of the "Future of Retail", here a forecast is outlined on the retail industry, and how it will potentially evolve. According to the publication, what we are accustomed to in physical sense, with simple tasks such as grocery shopping, will transform rather drastically. The architecture of the grocery store will see major developments to comply with environmental issues of the future (energy consumption, resource management), grocery items that do not require inspection before purchase, such as canned goods, will be available on line and will no longer take up valuable shelf space, reducing the physical footprint of the store. Barton (2000), also outlines the future of the "shopping district" as no longer containing predominantly shops, but rather will develope into a mixed-use districts which include residential, this will integrate retail more seamlessly into our everyday activities, as well as minimise the need for car-trips to shopping malls.
Scenarios of the Future is an online publication by Forum for the Future; a charity organisation based in the UK. Their online publication outlines a vision of the "Future of Retail", here a forecast is outlined on the retail industry, and how it will potentially evolve. According to the publication, what we are accustomed to in physical sense, with simple tasks such as grocery shopping, will transform rather drastically. The architecture of the grocery store will see major developments to comply with environmental issues of the future (energy consumption, resource management), grocery items that do not require inspection before purchase, such as canned goods, will be available on line and will no longer take up valuable shelf space, reducing the physical footprint of the store. Barton (2000), also outlines the future of the "shopping district" as no longer containing predominantly shops, but rather will develope into a mixed-use districts which include residential, this will integrate retail more seamlessly into our everyday activities, as well as minimise the need for car-trips to shopping malls.
Inspiration and Innovation
"The Mervhandising System" / OMA
Online Source : http://www.dezeen.com/2012/08/01/by-oma/
This Project is current in development by OMA New York, as the future of retail merchandising for brand Coach. The project draws on the history of the brand as well as the past systems used for categorised storage systems in retail. A statement from OMA described the project as;
"Inspired by the categorised storage systems of the stores that first opened in the 1940s, the units will create both shelving and space dividers that can be adapted to suit different locations."
“We wanted a system that could tell the story of any of Coach’s wide repertoire of products, whilst projecting the legibility of its original stores. We created a system of modular display units that can be assembled to respond to the specific needs of each locale. In typical instances they are used for display; in others, they come together as an interior fixture. These units can also enclose spaces for program or curation, and by creating enclosures, they can also act as façades. OMA’s intention is to use combinations of this logical system to create magical spatial possibilities for Coach, in line with Coach’s motto of ‘logic and magic.“
“We wanted a system that could tell the story of any of Coach’s wide repertoire of products, whilst projecting the legibility of its original stores. We created a system of modular display units that can be assembled to respond to the specific needs of each locale. In typical instances they are used for display; in others, they come together as an interior fixture. These units can also enclose spaces for program or curation, and by creating enclosures, they can also act as façades. OMA’s intention is to use combinations of this logical system to create magical spatial possibilities for Coach, in line with Coach’s motto of ‘logic and magic.“
This notion of drawing from the history of retail concepts can be compared to the allocated reading by Fackler (2011), here the importance in learning from and referencing history, and past failures and successes is crucial in creating innovative designs for the future.
References:
Fackler, M., 2011. Tsunami Warnings, Written in Stone. Accessed 20 July 2012.(http://www.nytimes.com/2011/04/21/world/asia/21stones.html)
Barton, H., 2000. Urban form and locality. In H. Barton, ed. Sustainable communities: the potential for eco-neighbourhoods. London: Earthscan, pp. 105-122. Urban Form And Locality
Online Source: “Scenarios of the Future:Future of Retail”
http://www.docstoc.com/docs/document-preview.aspx?doc_id=25726352
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